The Ultimate Guide for Finding the Perfect 3D Product Configurator

Brands are gaining customers in the hypercompetitive era of ecommerce by offering innovative ways to display products.

What better way to do this than to allow your customers to design their product while also providing photorealistic visuals in real-time that remove the guesswork out of imagining the final product?

The 3D Product Configurator is a revolutionary new technology that transforms the way brands present products online.

This article will explain what 3D product configurators look like, how to find one, and what features you should be looking for before making a decision.

What is a 3D Product Configurator?

A product configurator allows customers to personalize or customize a product using specific options. You’ve probably used one if you have ever shopped online and been able to choose the colors, textures, or input text that will be displayed on your product.

Some product configurators can be flat or two-dimensional. These are simply images that change as you choose different options. Advanced configurators can create three-dimensional renderings that show a product with features that change depending on the specifications.

3D Product Configurators: The Advantages

3D product configurators can increase add-to-cart and purchase rates because they make it easier to visualize the final product. The advanced 3D visual configuration tools offer many amazing features such as the ability to:

  • Rotate the product in all directions
  • Zoom in on various areas of the product
  • Photorealistic 3D renderings can replace expensive 2D photography
  • Display the selections of the user on the 3D model live to the user
  • It is now clear what the final product will look and feel like

What type of 3D product configurationator do you need?

If you want to take advantage of the competitive advantages offered by product customization and personalization, a solid product configurator will be essential.

A 3d configurator is a great way to create a memorable shopping experience.

But not all product configurators can be made the same and all businesses require different capabilities. There are generally three types of product configurators. All of them can be found in both 2D and 3-D versions.

Customization-oriented configurators, these are usually simpler and easier, but they can be very complex. You will provide the options and decide the best configurations. The customer has the option to choose from them. Higher-powered configurators are capable of handling user-generated content. These can include text, images, or other details. These have been used on all things, from clothing to accessories and home décor.

Parametric configurators These configurators allow users to input parameters, such as clothing measurements. These are most commonly found on websites that sell made-to-order items.

These three configurations can be visualized by imagining you have an online store selling shoes.

Configurator for customization: Your customers can choose from a variety of colors and styles of laces.

Personalization configurator: Your customers can personalize the shoes with their monograms or names.

Parametric configurator: Your customers can measure their feet and you will create a shoe that fits only them.

What Every 3D Product Configurator Should Know

There are a few commonalities among all good 3D product configurators. Make sure that you understand what you are getting before you sign up for the service.

1. 3D Photorealistic Product Visualization

It is well-known that high-quality product visualization can increase conversion rates by up to 50%.

While many configurators will show photos of the actual product, others use 3D technology. These products are very close to real life. Take the time to examine them. Your customers will feel more confident when the product is more real-lifelike.

2. Complex Business Rules

While customization is great, it can quickly become overwhelming when customers ask for combinations that aren’t feasible or practical.

This problem can be solved by being able to create rule-based combinations. You can speed up sales by knowing what combinations are valid in advance.

3. Dynamic Pricing

Personalization and customization options can be a great way for you to increase your product margins by offering customization. Dynamic pricing makes it easy for your configurator to make the process seamless.

Dynamic pricing allows the price of an item to change in real-time as customers select different options. This means that there are no surprises for customers and you don’t have to do any extra work after the fact to adjust the price.

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